Title: Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone, Author: Drew Eric Whitman
Title: How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else, Author: Michael Gates Gill
Title: Confessions of an Advertising Man, Author: David Ogilvy
Title: Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Author: Jane Maas
Title: The Man Everybody Knew: Bruce Barton and the Making of Modern America, Author: Richard M. Fried
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
Title: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), Author: Ken Auletta
Title: Where the Suckers Moon: The Life and Death of an Advertising Campaign, Author: Randall Rothenberg
Title: Thirty Seconds, Author: Michael J. Arlen
Title: Audience Economics: Media Institutions and the Audience Marketplace / Edition 1, Author: Philip M. Napoli
Title: Bronze Seeks Silver: Lessons from a Creative Career in Marketing, Author: Mat Zucker
Title: Advertising Cultures, Author: Timothy de Waal Malefyt
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
Title: Advertising Management / Edition 1, Author: Donald W Jugenheimer
Title: Brought to You By: Postwar Television Advertising and the American Dream, Author: Lawrence R. Samuel
Title: The Advertising Agency (RLE Marketing): Procedure and Practice, Author: Floyd Y. Keeler
Title: Casting for Big Ideas: A New Manifesto for Agency Managers, Author: Andrew Jaffe
Title: Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire, Author: Kevin Goldman
Title: Branded Women in U.S. Television: When People Become Corporations, Author: Peter Bjelskou
Title: Advertising International: The Privatisation of Public Space, Author: Armand Mattelart

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