A Northerner in exile, Stuart Maconie goes on a journey in search of the North, attempting to discover where the clichés end and the truth begins. He travels from Wigan Pier to Blackpool Tower and Newcastle's Bigg Market to the Lake District to find his own Northern Soul, encountering along the way an exotic cast of chippy Scousers, pie-eating woollybacks, topless Geordies, mad-for-it Mancs, Yorkshire nationalists and brothers in southern exile.