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Title: Winning with Customers: A Playbook for B2B / Edition 1, Author: D. Keith Pigues
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Winning with Customers: A…
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
Hardcover $84.00
Title: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations / Edition 1, Author: Walter Wymer
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Nonprofit Marketing: Marketing…
by Walter Wymer, Patricia A. Knowles, Roger Gomes
Hardcover $218.00
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Pricing on Purpose: Creating and Capturing Value / Edition 1, Author: Ronald J. Baker
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Pricing on Purpose: Creating…
by Ronald J. Baker
Hardcover $94.00
Title: The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E / Edition 2, Author: Clarke L. Caywood
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The Handbook of Strategic…
by Clarke L. Caywood
Hardcover $92.00
Title: Co-Branding: The Science of Alliance, Author: T. Blackett
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Co-Branding: The Science of…
by T. Blackett, R. Boad
Hardcover $54.99
Title: The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands, Author: Ana Andjelic
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The Business of Aspiration:…
by Ana Andjelic
Hardcover $180.00
Title: Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, Author: Christina Inge
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Marketing Metrics: Leverage…
by Christina Inge
Hardcover $131.00
Title: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies / Edition 1, Author: Min Ding
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Innovation and Marketing in…
by Min Ding, Jehoshua Eliashberg, Stefan Stremersch
#20 in Series
Hardcover $279.99
Title: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape, Author: Keith A. Quesenberry Messiah College; author of Social Media Strategy: Marketing and Advertising
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Brand Storytelling: Integrated…
by Keith A. Quesenberry Messiah College; author of Social Media Strategy: Marketing and Advertising, Michael K. Coolsen
Hardcover $80.00
Title: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1, Author: Ray Poynter
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The Handbook of Online and…
by Ray Poynter
Hardcover $70.00
Title: Handbook of Marketing / Edition 1, Author: Barton Weitz
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Handbook of Marketing /…
by Barton Weitz, Robin Wensley
Hardcover $200.00
Title: Handbuch Fundraising, Author: Michael Urselmann
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Handbuch Fundraising
by Michael Urselmann (Editor)
Explore Series
Hardcover $119.99
Title: Green Marketing: A Case Study of the Sub-Industry in Turkey, Author: A. Kirgiz
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Green Marketing: A Case Study…
by A. Kirgiz
Hardcover $54.99
Title: Contemporary Research in E-Branding, Author: Subir Bandyopadhyay
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Contemporary Research in…
by Subir Bandyopadhyay
Explore Series
Hardcover $195.00
Title: Mobile Marketing Management: Case Studies from Successful Practices, Author: Hongbing Hua
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Mobile Marketing Management:…
by Hongbing Hua
Hardcover $180.00
Title: Philosophy of Marketing: The New Realist Approach, Author: Matteo Giannasi
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Philosophy of Marketing: The…
by Matteo Giannasi, Francesco Casarin
Explore Series
Hardcover $200.00
Title: Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design, Author: Robin Landa
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Strategic Creativity: A…
by Robin Landa
Hardcover $180.00
Title: Marketing in Asia Pacific and Beyond / Edition 1, Author: S. Tamer Cavusgil
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Marketing in Asia Pacific and…
by S. Tamer Cavusgil
#7 in Series
Hardcover $150.99
Title: Innovation and New Product Marketing (RLE Marketing) / Edition 1, Author: David F. Midgley
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Innovation and New Product…
by David F. Midgley
#15 in Series
Hardcover $180.00

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