Title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist, Author: Sally Hogshead
Title: Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s, Author: Diego Rosenberg
Title: The Man Everybody Knew: Bruce Barton and the Making of Modern America, Author: Richard M. Fried
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
Title: The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century, Author: Jeffrey L. Cruikshank
Title: Frenemies: The Epic Disruption of the Ad Business (and Everything Else), Author: Ken Auletta
Title: The Handbook of International Advertising Research / Edition 1, Author: Hong Cheng
Title: Marketing Madness: A Survival Guide For A Consumer Society, Author: Michael Jacobson
Title: Canned!: Artwork of the Modern American Beer Can, Author: Russ Phillips
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
Title: As Heard on TV: Popular Music in Advertising / Edition 1, Author: Bethany Klein
Title: Selling Suffrage: Consumer Culture and Votes for Women, Author: Margaret Finnegan
Title: Antique Advertising Encyclopedia, Author: Ray Klug
Title: The Marketing Power of Emotion / Edition 1, Author: John O'Shaughnessy
Title: Testimonial Advertising in the American Marketplace: Emulation, Identity, Community, Author: M. Moskowitz
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
Title: The Discourse of Advertising / Edition 2, Author: Guy Cook
Title: Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response, Author: Marco Santello
Title: Advertising: Its Business, Culture and Careers, Author: Andy Tibbs
Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel / Edition 1, Author: John Lichtenberger

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