Table of Contents

Understanding Sponsorship Foundation .......................................9
Get Rid Of These 7 Misconceptions...............................................10
About Event Sponsorship....................................................................12
How Sponsors Save Money On Events..........................................17
How Sponsors Increase Event Profit..............................................18

Communicating Build Relationships With Sponsors ...............20
Sponsorship Terms To Know...............................................................21
Common Benefits Sponsors Look For.............................................24
Find The Value of A Benefit ................................................................30
Target The Right Sponsors...................................................................32
Where to Find Sponsors.......................................................................34
When to Contact Sponsors..................................................................39

Selling Establish Win-Win Partnerships ........................................41
Create The Sponsorship Fee ...............................................................42
Sponsorship Proposal Categories .....................................................44
What To Include In Your Sponsorship Letter And Proposal ....46
Examples Of Sponsorship Proposals ................................................52
15-Second Pitch To Gatekeepers And Sponsors ..........................65
After You Close...........................................................................................68
Recommendation & Advice Find These Businesses ....................70
Find These Businesses..............................................................................71