Who wants to go further, he must be in trend. Must be able to understand new technologies, new channels of information, new ethics. This is the only way to stay afloat, gain trust and attract supporters. This book will be for you a brief introduction to the world of new ethics and informational reality, it will tell you about the new rules of the game, about creating an image and working with information flows. You will learn what clip thinking is, how it can work against you and how to turn it to your advantage. You will learn how to competently work with facts, avoid reputational losses and create your own newsbreaks. The book itself is written on the same principle - short, clear, capacious. You will not have time to forget what was discussed in the previous chapter. And it's easy to go back and reread the right thought. The theses described are supplemented by well-known examples from the very recent past, so it will be easier for you to understand the essence and try it on yourself. Basically, we are talking about reputation management in politics, but the principles of communication, building a suitable image, working with the media and surviving in the new information environment are common to any public person, from politicians to bloggers. After all, everyone wants to survive, right?