A website's theme is an important tool to ensure that the site sells and is distinguishable from its competitors. Magento is one of the best open source platforms used for building attractive e-commerce websites with responsive themes. Today, the current demand for customized themes that can adapt to any device is very high, and Magento is quickly gaining popularity.

This book is a practical, hands-on guide that provides you with a number of clear exercises to create functional and responsive Magento themes ready to sell on the market. This book looks at Magento theme design, from basic theme structures to an advanced options panel, and gives you advanced knowledge on the frontend of this great CMS.

The book starts with an overview of best practices for Magento theming and explores the field of theme development, starting from the home page all the way through to mobile optimization, analyzing advanced Magento applications like widgets and modules. You will learn how to change the look and feel of the Magento backend to adapt it to your company brand identity. The book will also take a look at adding functionalities such as lightbox effects on the product details page and awesome CSS3 animations on the products grid. By the end of this book, you will be able to create a new, custom, responsive, and advanced Magento theme of your own. You will learn everything you need to know to master Magento theme design, from the essential structure to the final sale.