Title: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies, Author: Tom Funk
Title: Value in a Digital World: How to assess business models and measure value in a digital world, Author: Francisco J. Lïpez Lubiïn
Title: Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management / Edition 1, Author: Sylvia M. Chan-Olmsted
Title: Total E-mail Marketing / Edition 2, Author: Dave Chaffey
Title: The Routledge Companion to Contemporary Brand Management / Edition 1, Author: Francesca Dall'Olmo Riley
Title: The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation / Edition 1, Author: Joe Plummer
Title: The New Influencers: A Marketer's Guide to the New Social Media, Author: Paul Gillin
Title: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1, Author: Ray Poynter
Title: Strategies and Tools for Corporate Blogging / Edition 1, Author: John Cass
Title: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods / Edition 1, Author: Susanne Royer
Title: Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance, Author: Peter A. Gloor
Title: Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 2, Author: Erik Qualman
Title: Social Media Marketing: Emerging Concepts and Applications, Author: Githa Heggde
Title: Social Media Marketing: Emerging Concepts and Applications, Author: Githa Heggde
Title: Social Media Management: Persuasion in Networked Culture, Author: Ben Shields
Title: Social Media for Trainers: Techniques for Enhancing and Extending Learning / Edition 1, Author: Jane Bozarth
Title: Social Media for Social Good: A How-to Guide for Nonprofits / Edition 1, Author: Heather Mansfield
Title: Social Media for Fashion Marketing: Storytelling in a Digital World, Author: Wendy K. Bendoni
Title: Social Media and Mobile Marketing Strategy / Edition 1, Author: Randi Priluck
Title: Social Media als Instrument der Kundenkommunikation: Vergleichende Studie von Unternehmen in China, Deutschland und den USA, Author: Anja Corduan

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