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Title: Product Strategy for High Technology Companies / Edition 2, Author: Michael E. McGrath
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Product Strategy for High…
by Michael E. McGrath
Hardcover $64.00
Title: Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1, Author: Timothy M. Laseter
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Strategic Product Creation:…
by Timothy M. Laseter, Ronald L. Kerber
Hardcover $39.00
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2, Author: Adam Morgan
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Eating the Big Fish: How…
by Adam Morgan
Hardcover $36.00
Title: Managing Creativity and Innovation, Author: Harvard Business Review
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Managing Creativity and…
by Harvard Business Review
Explore Series
Paperback $25.00
Title: New Product Development: Managing and Forecasting for Strategic Success / Edition 1, Author: Robert J. Thomas
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New Product Development:…
by Robert J. Thomas
Explore Series
Paperback $58.00
Title: Engineering Systems Integration: Theory, Metrics, and Methods / Edition 1, Author: Gary O. Langford
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Engineering Systems…
by Gary O. Langford
Paperback $77.99
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
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The McGraw-Hill 36-Hour Course…
by Andrea Belz
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Paperback $25.00
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets / Edition 1, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
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Paperback $49.99
Title: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value / Edition 1, Author: Lynn B. Upshaw
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The Masterbrand Mandate: The…
by Lynn B. Upshaw, Earl L. Taylor
Hardcover $57.95
Title: Usability Success Stories: How Organizations Improve By Making Easier-To-Use Software and Web Sites / Edition 1, Author: Paul Sherman
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Usability Success Stories: How…
by Paul Sherman
Hardcover $180.00
Title: Competitive Identity: The New Brand Management for Nations, Cities and Regions / Edition 1, Author: Simon Anholt
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Competitive Identity: The New…
by Simon Anholt
Hardcover $84.99
Title: Integrated Product and Process Design and Development: The Product Realization Process, Second Edition / Edition 2, Author: Edward B. Magrab
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Integrated Product and Process…
by Edward B. Magrab, Satyandra K. Gupta, F. Patrick McCluskey, Peter Sandborn
Paperback $82.99
Title: Product Design Review: A Methodology for Error-Free Product Development / Edition 1, Author: Takashi Ichida
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Product Design Review: A…
by Takashi Ichida
Hardcover $91.99
Title: Environmental Life Cycle Assessment of Goods and Services: An Input-Output Approach / Edition 1, Author: Chris T. Hendrickson
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Environmental Life Cycle…
by Chris T. Hendrickson, Lester B. Lave, H. Scott Matthews
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Paperback $54.99
Title: Managing Successful High Tech Product Introduction, Author: Brian P Senese
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Managing Successful High Tech…
by Brian P Senese
Explore Series
Hardcover $91.00
Title: Brand Meaning: Meaning, Myth and Mystique in Today's Brands / Edition 2, Author: Mark Batey
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Brand Meaning: Meaning, Myth…
by Mark Batey
Paperback $68.99
Title: The PDMA ToolBook 2 for New Product Development / Edition 1, Author: Paul Belliveau
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The PDMA ToolBook 2 for New…
by Paul Belliveau, Abbie Griffin, Stephen Somermeyer
#1 in Series
Hardcover $117.95
Title: Industry Emergence: Strategic Management and Synchronization for New Industries / Edition 1, Author: Gregory Theyel
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Industry Emergence: Strategic…
by Gregory Theyel
Hardcover $77.99
Title: The PDMA ToolBook 3 for New Product Development / Edition 1, Author: Abbie Griffin
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The PDMA ToolBook 3 for New…
by Abbie Griffin, Stephen Somermeyer
#3 in Series
Hardcover $123.95

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