Just Announced: The Children's & YA Book Awards Winners Explore Now
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Title: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication / Edition 1, Author: Don E. Schultz
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IMC, The Next Generation: Five…
by Don E. Schultz, Heidi Schultz
Hardcover $65.00
Title: Citizen Brands: Putting Society at the Heart of your Business / Edition 1, Author: Michael Willmott
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Citizen Brands: Putting…
by Michael Willmott
Hardcover $90.00
Title: Global Culture Industry: The Mediation of Things / Edition 1, Author: Scott Lash
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Global Culture Industry: The…
by Scott Lash, Celia Lury
Hardcover $83.25
Title: Brands: The Logos of the Global Economy / Edition 1, Author: Celia Lury
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Brands: The Logos of the…
by Celia Lury
Explore Series
Hardcover $180.00
Title: Flagship Marketing: Concepts and places / Edition 1, Author: Tony Kent
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Flagship Marketing: Concepts…
by Tony Kent, Reva Brown
#39 in Series
Hardcover $240.00
Title: A Master Class in Brand Planning: The Timeless Works of Stephen King / Edition 1, Author: Judie Lannon
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A Master Class in Brand…
by Judie Lannon, Merry Baskin
Hardcover $68.00
Title: Brand Risk: Adding Risk Literacy to Brand Management / Edition 1, Author: David Abrahams
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Brand Risk: Adding Risk…
by David Abrahams
Hardcover $180.00
Title: Corporate Reputation and Competitiveness / Edition 1, Author: Rosa Chun
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Corporate Reputation and…
by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
Hardcover $180.00
Title: Branding Governance: A Participatory Approach to the Brand Building Process / Edition 1, Author: Nicholas Ind
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Branding Governance: A…
by Nicholas Ind, Rune Bjerke
Hardcover $60.00
Title: Brand Hollywood: Selling Entertainment in a Global Media Age / Edition 1, Author: Paul Grainge
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Brand Hollywood: Selling…
by Paul Grainge
Hardcover $180.00
Title: Landscape and Branding: The promotion and production of place / Edition 1, Author: Nicole Porter
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Landscape and Branding: The…
by Nicole Porter
Explore Series
Hardcover $210.00
Title: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1, Author: Sarah Durham
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Brandraising: How Nonprofits…
by Sarah Durham
Hardcover $48.00
Title: Strategic Brand Management / Edition 3, Author: Kevin Lane Keller
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Strategic Brand Management /…
by Kevin Lane Keller
Explore Series
Hardcover $223.20
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets / Edition 1, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
Explore Series
Hardcover $180.00
Title: Contemporary Consumer Culture Theory / Edition 1, Author: John F. Sherry
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Contemporary Consumer Culture…
by John F. Sherry, Eileen M Fischer
Explore Series
Hardcover $200.00
Title: Advertising and Integrated Brand Promotion / Edition 6, Author: Thomas O'Guinn
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Advertising and Integrated…
by Thomas O'Guinn, Chris Allen, Richard J. Semenik
Hardcover $249.95
Title: Brands, Competition Law and IP, Author: Deven R. Desai
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Brands, Competition Law and IP
by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller
Hardcover $130.00
Title: The Corporate Brand, Author: Nicholas Ind
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The Corporate Brand
by Nicholas Ind
Hardcover $89.00
Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace / Edition 1, Author: Lynn B. Upshaw
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Building Brand Identity: A…
by Lynn B. Upshaw
#1 in Series
Hardcover $70.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Hardcover $220.00

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