Title: WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace / Edition 1, Author: Don Tapscott
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
Title: What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands / Edition 1, Author: Andreas Buchholz
Title: The Science and Art of Branding / Edition 1, Author: Giep Franzen
Title: The Routledge Companion to Contemporary Brand Management / Edition 1, Author: Francesca Dall'Olmo Riley
Title: The Rise of Brands, Author: Liz Moor
Title: The Psychology Behind Trademark Infringement and Counterfeiting / Edition 1, Author: J. L. Zaichkowsky
Title: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value / Edition 1, Author: Lynn B. Upshaw
Title: The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications / Edition 1, Author: Gabriela Salinas
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
Title: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1, Author: Majken Schulz
Title: The Corporate Brand, Author: Nicholas Ind
Title: The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success / Edition 1, Author: Duane Knapp
Title: The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions / Edition 1, Author: John Grant
Title: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace / Edition 1, Author: Peter Montoya
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
Title: Television Brandcasting: The Return of the Content-Promotion Hybrid / Edition 1, Author: Jennifer Gillan
Title: Strategic Brand Management / Edition 3, Author: Kevin Lane Keller
Title: Popular Music as Promotion: Music and Branding in the Digital Age / Edition 1, Author: Leslie M. Meier

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