The Best Books of 2024 (So Far) Explore All Lists
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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
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Value Proposition Design: How…
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
#2 in Series
Paperback $37.00
Title: Winning with Customers: A Playbook for B2B / Edition 1, Author: D. Keith Pigues
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Winning with Customers: A…
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
Hardcover $84.00
Title: Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts / Edition 2, Author: Jon Spoelstra
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Marketing Outrageously Redux:…
by Jon Spoelstra, Mark Cuban
Paperback from $11.15 $17.99 Current price is $11.15, Original price is $17.99.
Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
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The Elusive Fan: Reinventing…
by Ben Ryan Shields, Irving Rein, Philip Kotler
Hardcover $43.00
Title: Successful Marketing: Secrets & Strategies, Author: Rhonda Abrams
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Successful Marketing: Secrets …
by Rhonda Abrams, Julie Vallone
Paperback $34.95
Title: The Experience Economy, Updated Edition, Author: B. Joseph Pine
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The Experience Economy,…
by B. Joseph Pine, James H. Gilmore
Paperback from $15.58 $28.00 Current price is $15.58, Original price is $28.00.
Title: Forces for Good: The Six Practices of High-Impact Nonprofits / Edition 2, Author: Leslie R. Crutchfield
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Forces for Good: The Six…
by Leslie R. Crutchfield, Heather McLeod Grant, J. Gregory Dees
#403 in Series
Hardcover $35.00
Title: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine / Edition 2, Author: Jeanne Bliss
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Chief Customer Officer 2.0:…
by Jeanne Bliss
Hardcover from $23.32 $30.00 Current price is $23.32, Original price is $30.00.
Title: Pricing on Purpose: Creating and Capturing Value / Edition 1, Author: Ronald J. Baker
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Pricing on Purpose: Creating…
by Ronald J. Baker
Hardcover $94.00
Title: Global Brand Management: A Guide to Developing, Building & Managing an International Brand / Edition 1, Author: Laurence Minsky
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Global Brand Management: A…
by Laurence Minsky, Ilan Geva
Paperback $59.00
Title: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works / Edition 1, Author: Pam Didner
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Global Content Marketing: How…
by Pam Didner
Paperback $29.00
Title: Business Consulting in a Multicultural America, Author: Thaddeus Spratlen
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Business Consulting in a…
by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Paperback $55.00
Title: The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E / Edition 2, Author: Clarke L. Caywood
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The Handbook of Strategic…
by Clarke L. Caywood
Hardcover $92.00
Title: Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor / Edition 2, Author: Barry J. McLeish
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Successful Marketing…
by Barry J. McLeish
Hardcover $49.00
Title: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations / Edition 1, Author: Walter Wymer
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Nonprofit Marketing: Marketing…
by Walter Wymer, Patricia A. Knowles, Roger Gomes
Hardcover $218.00
Title: The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation / Edition 1, Author: Jarol B. Manheim
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The Death of A Thousand Cuts:…
by Jarol B. Manheim
Paperback $61.99
Title: Marketing Metrics / Edition 4, Author: Neil Bendle
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Marketing Metrics / Edition 4
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
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Paperback from $38.87 $49.99 Current price is $38.87, Original price is $49.99.
Title: Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events / Edition 2, Author: T. Bettina Cornwell
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Sponsorship in Marketing:…
by T. Bettina Cornwell
Paperback $54.99
Title: Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives / Edition 1, Author: Barbara Mueller
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Communicating with the…
by Barbara Mueller
Paperback $63.55

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