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Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
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The Elusive Fan: Reinventing…
by Ben Ryan Shields, Irving Rein, Philip Kotler
Hardcover $43.00
Title: Michael Jordan and the New Global Capitalism, Author: Walter LaFeber
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Michael Jordan and the New…
by Walter LaFeber
Paperback from $15.20 $21.95 Current price is $15.20, Original price is $21.95.
Title: The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World / Edition 3, Author: Jeffrey C. Ulin
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The Business of Media…
by Jeffrey C. Ulin
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Paperback $54.95
Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management / Edition 1, Author: Linda Gorchels
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The Product Manager's Field…
by Linda Gorchels
Paperback $37.00
Title: The Rise of Transtexts: Challenges and Opportunities / Edition 1, Author: Benjamin W.L. Derhy Kurtz
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The Rise of Transtexts:…
by Benjamin W.L. Derhy Kurtz, Mélanie Bourdaa
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Paperback $52.95
Title: Indiewood, USA: Where Hollywood Meets Independent Cinema, Author: Geoff King
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Indiewood, USA: Where…
by Geoff King
#2 in Series
Paperback $32.95
Title: School Commercialism: From Democratic Ideal to Market Commodity / Edition 1, Author: Alex Molnar
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School Commercialism: From…
by Alex Molnar
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Paperback $49.95
Title: Sport Analytics: A data-driven approach to sport business and management / Edition 1, Author: Gil Fried
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Sport Analytics: A data-driven…
by Gil Fried, Ceyda Mumcu
Paperback $77.99
Title: Marketing the Sports Organisation: Building Networks and Relationships / Edition 1, Author: Alain Ferrand
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Marketing the Sports…
by Alain Ferrand, Scott McCarthy
Paperback $66.99
Title: Sport Marketing / Edition 4, Author: Bernard J. Mullin
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Sport Marketing / Edition 4
by Bernard J. Mullin, Stephen Hardy, William A. Sutton, David J. Stern
Hardcover $139.00
Title: New Product Success Stories: Lessons from Leading Innovators / Edition 1, Author: Robert J. Thomas
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New Product Success Stories:…
by Robert J. Thomas
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Hardcover $50.00
Title: Marketing of High-Technology Products and Innovations / Edition 3, Author: Jakki Mohr
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Marketing of High-Technology…
by Jakki Mohr, Sanjit Sengupta, Stanley Slater
Explore Series
Paperback from $119.69 $173.32 Current price is $119.69, Original price is $173.32.
Title: Sports Business Management: Decision Making Around the Globe / Edition 1, Author: George Foster
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Sports Business Management:…
by George Foster, Norm O'Reilly, Antonio Dávila
Paperback $125.00
Title: Superior Product Development: Managing The Process For Innovative Products / Edition 1, Author: Clement C. Wilson
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Superior Product Development:…
by Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
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Paperback $49.95
Title: I'll Be in My Trailer: The Creative Wars Between Directors and Actors, Author: John Badham
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I'll Be in My Trailer: The…
by John Badham, Craig Modderno
Paperback $26.95
Title: Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership, Author: Dariush Rafinejad
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Innovation, Product…
by Dariush Rafinejad
Hardcover $74.95
Title: Media, Markets, and Democracy / Edition 1, Author: C. Edwin Baker
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Media, Markets, and Democracy …
by C. Edwin Baker
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Paperback $38.99
Title: Sport Promotion and Sales Management / Edition 2, Author: Richard L Irwin
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Sport Promotion and Sales…
by Richard L Irwin, William A. Sutton, Larry M. McCarthy
Hardcover $94.00
Title: Time and Media Markets / Edition 1, Author: Alan B. Albarran
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Time and Media Markets /…
by Alan B. Albarran, Angel Arrese Reca
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Paperback $63.99
Title: Managing Concurrent Engineering: Buying Time to Market : A Definitive Guide to Improved Competitiveness in Electronics Design and Manufacturing / Edition 1, Author: Jon Turino
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Managing Concurrent…
by Jon Turino
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Hardcover $109.99

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