Table of Contents

Preface; 1. An initial statement of the problem; 2. A theoretical framework; 3. Defining topics properly; 4. Formulating intelligible requests for information; 5. Contextual influences on respondent's interpretations of questions; 6. The need to provide response frameworks; 7. The limitations of human memory; 8. Filters: establishing the relevance of questions to the respondents; 9. Reducing question threat; 10. The open vs closed question debate: coding reponses to open questions and formulating sets of response options for closed questions; 11. Measuring attitudes; 12. Checks to ensure that questions work as they are intended to work; Conclusions; References.