Table of Contents
Preface to the Second Edition ix
About the Editors xi
Adventures in Media and Cultural Studies: Introducing the KeyWorks 1
Douglas M. Kellner and Meenakshi Gigi Durham
Part I: Culture, Ideology, and Hegemony
Introduction to Part I 27
1 The Ruling Class and the Ruling Ideas 31
Karl Marx and Friedrich Engels
2 (i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material 34
Antonio Gramsci
3 The Work of Art in the Age of Mechanical Reproduction 37
Walter Benjamin
4 The Culture Industry: Enlightenment as Mass Deception 53
Max Horkheimer and Theodor W. Adorno
5 The Public Sphere: An Encyclopedia Article 75
Jurgen Habermas
6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation) 80
Louis Althusser
Part II: Social Life and Cultural Studies
Introduction to Part II 89
7 (i) Operation Margarine; (ii) Myth Today 95
Roland Barthes
8 The Medium is the Message 100
Marshall McLuhan
9 The Commodity as Spectacle 107
Guy Debord
10 Introduction: Instructions on How to Become a General in the Disneyland Club 110
Ariel Dorfman and Armand Mattelart
11 Base and Superstructure in Marxist Cultural Theory 115
Raymond Williams
12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break 124
Dick Hebdige
13 Encoding/Decoding 137
Stuart Hall
14 On the Politics of Empirical Audience Research 145
Ien Ang
Part III: Political Economy
Introduction to Part III 163
15 Contribution to a Political Economy of Mass-Communication 166
Nicholas Garnham
16 On the Audience Commodity and its Work 185
Dallas W. Smythe
17 A Propaganda Model 204
Edward Herman and Noam Chomsky
18 Not Yet the Post-Imperialist Era 231
Herbert I. Schiller
19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy 242
Eileen R. Meehan
20 (i) Introduction; (ii) The Aristocracy of Culture 249
Pierre Bourdieu
21 On Television 253
Pierre Bourdieu
Part IV: The Politics of Representation
Introduction to Part IV 263
22 Visual Pleasure and Narrative Cinema 267
Laura Mulvey
23 Stereotyping 275
Richard Dyer
24 The Readers and their Romances 283
Janice Radway
25 Eating the Other: Desire and Resistance 308
bell hooks
26 Booty Call: Sex, Violence, and Images of Black Masculinity 318
Patricia Hill-Collins
27 British Cultural Studies and the Pitfalls of Identity 337
Paul Gilroy
28 Under Western Eyes: Feminist Scholarship and Colonial Discourses 347
Chandra Talpade Mohanty
29 Hybrid Cultures, Oblique Powers 365
Nestor García Canclini
Part V: The Postmodern Turn, New Media and Social Networking
Introduction to Part V 383
30 The Precession of Simulacra 388
Jean Baudrillard
31 Postmodernism, or the Cultural Logic of Late Capitalism 407
Fredric Jameson
32 Feminism, Postmodernism and the “Real Me” 433
Angela McRobbie
33 Postmodern Virtualities 442
Mark Poster
34 Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture 452
Henry Jenkins
35 Alternative and Activist New Media: A Genre Framework 471
Leah A. Lievrouw
36 Social Network Sites: Definition, History, and Scholarship 491
d. m. boyd and N. B. Ellison
Part VI: Globalization and Social Movements
Introduction to Part VI 507
37 Disjuncture and Difference in the Global Cultural Economy 511
Arjun Appadurai
38 The Global and the Local in International Communications 524
Annabelle Sreberny
39 The Homeland/Aztlan 539
Gloria Anzaldua
40 The Processes: From Nationalisms to Transnationalisms 545
Jesus Martín-Barbero
41 Globalization as Hybridization 567
Jan Nederveen Pieterse
42 (Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television 582
Joseph Straubhaar
43 Oppositional Politics and the Internet: A Critical/Reconstructive Approach 597
Richard Kahn and Douglas M. Kellner
Acknowledgments 615
Index 619
