Desert insiders know Palm Desert as the geographic and cultural heart of the Coachella Valley. This resort town with over 30 golf courses started as a barren outpost aptly named Sand Hole. Founder Cliff Henderson envisioned a modern utopia growing from the scrub and—as a centerpiece—built the Shadow Mountain Club in 1948. With its glamorous figure-eight swimming pool and high-dive competitions, the club drew celebrities, presidents, and future residents. Cliff's brother Randall Henderson spotlighted another side of desert life when he established the headquarters of Desert Magazine in the new town, luring readers to pack up their jeeps and move to Palm Desert. The brothers' twin vision made Palm Desert the irresistible blend of city and wilderness it is today. Visitors can shop El Paseo, known as the "Rodeo Drive of the Desert," then in 10 minutes embark on a mountainous thrill ride—the Palms to Pines Highway.