For over 50 years, Albert R. Broccoli’s Eon Productions has navigated the ups and downs of the volatile British film industry, enduring both critical wrath and acclaim in equal measure for its now legendary James Bond series. Latterly, this family-run business has been crowned with box office gold and recognised by motion picture academies around the world. However, it has not always been plain sailing. Changing financial regimes forced 007 to relocate to France and Mexico; changing fashions and politics led to box office disappointments; and changing studio regimes and business disputes all but killed the franchise. And the rise of competing action heroes has constantly questioned Bond’s place in popular culture.But against all odds the filmmakers continue to wring new life from the series, and 2012’s Skyfall saw both huge critical and commercial success, crowning 007 as the undisputed king of the action genre. Now, with Daniel Craig back for a fifth turn as Ian Fleming’s spy in October 2019, Bond’s reign shows no signs of diminishing.