Table of Contents

Chapter 1 Ensuring the Future of Philanthropy—An American Tradition—Through Accountability and Ethical Fundraising
Chapter 2 The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter 3 Building a Professional Development Operation
Chapter 4 Your Fundraising Database—A Tool for Success
Chapter 5 Developing and Evaluating Your Fundraising Plan
Chapter 6 Building Relationships for Your Organization through Annual Giving
Chapter 7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base
Chapter 8 Prospect Research
Chapter 9 The Use of Personal Solicitation in Major Gift Fundraising
Chapter 10 Corporate Fundraising
Chapter 11 Raising Money from Foundations
Chapter 12 Special Events – The Fun in Fundraising
Chapter 13 Fundraising Communications – Electronic and Print
Chapter 14 Capital Campaigns
Chapter 15 The Basics of Planned Giving
Chapter 16 Association Foundation Fundraising
Chapter 17 Fundraising with Chapter s or Affiliates
Chapter 18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs
Chapter 19 Fundraising as a Career
Appendix Compliance with Fundraising Laws and Regulations