The Art & Science of Technology Transfer provides practical advice for determining just what a technology can do, discovering applications for the technology, valuating it,finding customers, structuring and negotiating deals, and supporting implementation of those deals. Author Phyllis Speser combines hands-on advice with a clearly constructed, easily understood framework that enables readers to determine how to commercialize technology "faster, better, and cheaper."

Dr. Speser writes with a sense of humor and fun that makes this a highly readable book. The Art & Science of Technology Transfer contains four parts, The Game of Technology Transfer, Market Research, Strategy, and Doing Deals. It provides an innovative look at how to market technologythat shows high-technology companies, universities, federal labs, and independent inventors and entrepreneurs how to make money off their technology-based intellectualproperty assets. It explains licensing, jointventure, strategic alliance, acquisition/merger, cooperative R&D, and other strategies for monetizing intellectual assets and when and why to use each. Combining insights from game theory, legal analysis, cognitive philosophy, sociology, and socialpsychology with decades of hands-on experience, Phyllis Speser explains both the qualitative and quantitative sides of technology transfer. The Art & Science of Technology Transfer equips readers with a wealth of handy tools, including abundant tables and graphics; in-depth, real-life case studies that show how technology transfer works in a variety of settings; and appendices and checklists that address common problems ranging from how to search the Web to find market data and other information, to how to conduct competitive intelligence, and determine royalty rates and other clauses for term sheets.

There is a famous saying from the comedian Milton Berle, "If opportunity doesn't knock, build a door." This book teaches you how to build doors for technology and how to walk through them to commercial success.