"In this engagingly written and nuanced appreciation of fair trade in Britain, Matthew Anderson provocatively challenges us to look beyond the individual and see the lineages of historically rooted collective consumption. As only a true historian can do, Anderson offers us fresh insights and a rigorous grounding that is bound to be of great interest for practitioners and scholars alike." Gavin Fridell, Saint Mary's University, Canada

"Despite the significant growing interest in the Fair Trade phenomena as global sales grow to nearly £6 billion, there has been limited work on Fair Trade's historical foundations until now! This book provides the first in-depth analysis of the various historical antecedents to the modern Fair Trade movement and markets. The book provides illuminating perspectives on the role of faith-based organisations, co-ops and trade unions, political movements and development organisations in the birth, emergence and growth of Fair Trade." - Bob Doherty, Universityof York, UK

'Fair Trade has generated an impact on daily shopping which many entrepreneurs only dream of. It does this by offering a mix of practical change, morality, repeat consumption, marketing message, visibility and normality. Matthew Anderson's book provides a fine review of how this mix came about and how its parent movement became so significant. This is a much needed audit of Fair Trade's pursuit of justice in a neo-liberal world.' - Tim Lang, City University London, UK