Table of Contents

Preface; What Is This Book About?; Why Write a Book About Reputation?; Who Should Read This Book; Organization of This Book; Conventions Used in This Book; Safari® Books Online; How to Contact Us; Acknowledgments; Reputation Defined and Illustrated; Chapter 1: Reputation Systems Are Everywhere; 1.1 An Opinionated Conversation; 1.2 People Have Reputations, but So Do Things; 1.3 Reputation Takes Place Within a Context; 1.4 We Use Reputation to Make Better Decisions; 1.5 The Reputation Statement; 1.6 Reputation Systems Bring Structure to Chaos; 1.7 Reputation Systems Deeply Affect Our Lives; 1.8 Reputation on the Web; Chapter 2: A (Graphical) Grammar for Reputation; 2.1 The Reputation Statement and Its Components; 2.2 Molecules: Constructing Reputation Models Using Messages and Processes; 2.3 Complex Behavior: Containers and Reputation Statements As Targets; 2.4 Solutions: Mixing Models to Make Systems; Extended Elements and Applied Examples; Chapter 3: Building Blocks and Reputation Tips; 3.1 Extending the Grammar: Building Blocks; 3.2 Practitioner’s Tips: Reputation Is Tricky; 3.3 Making Buildings from Blocks; Chapter 4: Common Reputation Models; 4.1 Simple Models; 4.2 Combining the Simple Models; 4.3 When and Why Simple Models Fail; 4.4 Reputation from Theory to Practice; Building Web Reputation Systems; Chapter 5: Planning Your System’s Design; 5.1 Asking the Right Questions; 5.2 Better Questions; Chapter 6: Objects, Inputs, Scope, and Mechanism; 6.1 The Objects in Your System; 6.2 Determining Inputs; 6.3 Constraining Scope; 6.4 Generating Reputation: Selecting the Right Mechanisms; 6.5 Practitioner’s Tips: Negative Public Karma; 6.6 Draw Your Diagram; Chapter 7: Displaying Reputation; 7.1 How to Use a Reputation: Three Questions; 7.2 Who Will See a Reputation?; 7.3 How Will You Use Reputation to Modify Your Site’s Output?; 7.4 Content Reputation Is Very Different from Karma; 7.5 Reputation Display Formats; 7.6 Reputation Display Patterns; 7.7 Practitioner’s Tips; 7.8 Going Beyond Displaying Reputation; Chapter 8: Using Reputation: The Good, The Bad, and the Ugly; 8.1 Up with the Good; 8.2 Down with the Bad; 8.3 Out with the Ugly; 8.4 Teach Your Users How to Fish; 8.5 Reputation Is Identity; 8.6 Putting It All Together; Chapter 9: Application Integration, Testing, and Tuning; 9.1 Integrating with Your Application; 9.2 Testing Your System; 9.3 Tuning Your System; 9.4 Learning by Example; Chapter 10: Case Study: Yahoo! Answers Community Content Moderation; 10.1 What Is Yahoo! Answers?; 10.2 Initial Project Planning; 10.3 Objects, Inputs, Scope, and Mechanism; 10.4 Displaying Reputation; 10.5 Using Reputation: The…Ugly; 10.6 Application Integration, Testing, and Tuning; 10.7 Deployment and Results; 10.8 Operational and Community Adjustments; 10.9 Adieu; The Reputation Framework; Reputation Framework Requirements; Framework Designs; Your Mileage May Vary; Related Resources; Further Reading; Recommender Systems; Social Incentives; Patents; Colophon;