Table of Contents
Contents
Part 1: Elite Utilization
1. Strategic Communication in a Networked Age 13
Daniel Kreiss and Creighton Welch
2. Congressional Campaigns’ Motivations for Social Media Adoption 32
Girish J. Gulati and Christine B. Williams
3. Surrogates or Competitors? Social Media Use by Independent Political Actors 53
Julia R. Azari and Benjamin A. Stewart
4. The Competition to Control Campaign Messages on YouTube 74
Robert J. Klotz
Part 2: Message Control in the New Media Environment
5. Campaign News in the Time of Twitter 93
Regina G. Lawrence
6. New and Traditional Media Reportage on Electoral Campaign Controversies 113
Mike Gruszczynski
7. Traditional Media, Social Media, and Different Presidential Campaign Messages 136
Matthew Eshbaugh-Soha
Part 3: Social Media’s Impact on Campaign Politics
8. The Influence of User-Controlled Messages on Candidate Evaluations 155
Joshua Hawthorne and Benjamin R. Warner
9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation 181
Meredith Conroy, Jessica T. Feezell, and Mario Guerrero