Table of Contents
Table of Contents 9
Introduction 11
Section 1 How to Get on A Board 13
Chapter 1 Personal Brand 15
Chapter 2 Business Development 24
Chapter 3 Board Interview 37
Chapter 4 How to Be a Good Board Member 44
Section 2 CEOs and Founders-How to Build, Effectively Manage, and Make the Best Use of Your Board 53
Chapter 5 The Role of the Board 55
Chapter 6 Building A Board 57
Chapter 7 Board Meetings 64
Chapter 8 Board Refreshment 68
Chapter 9 New CEOs & Board Relationships 74
Chapter 10 CEO Succession and Success 79
Section 3 Board Learnings: A Collection of Case Studies and Published Articles 85
Introduction 87
Inside the Boardroom: Scandal Specialists 88
Environment, Social & Governance 92
Environmental, Social & Governance-Volvo Cars Use Case 99
Inside the Boardroom with Betsy Atkins 103
Unfriendly Skies for Pets? 107
Activism's New Paradigm 111
A Director's Perspective 120
We've Seen Tech M&A Booms Before-But Something Is Different This Time Around 122
How to Make Company Culture More Welcoming for Women 129
Auto Industry's "Bro Culture" Was Able to Change How the Auto Industry Thinks of Women 132
How Does Your Company Score on Tech Resilience? 137
Boards and Ransomware: Dealing with the Devil 141
Inside the Boardroom: Fostering Diversity, Mitigating Cyber Risks, and More 147
Betsy Atkins Talks to Arthur Levitt About the Current State of Boards 150
Thinking Outside the Audit Committee Box: A Better Way to Manage Risk 155
How the Board Should Face Up to Facebook's Issues 160
Boards Need a Social Media Strategy for Crisis Management 165
How Do You Make Digital Oversight Work in the Boardroom? 168
Five Ways to Raise Your Board's Digital IQ 172
The Evolving Role of CIOs and How the Board Can Spark Transformation 177
What Directors Need to Know About Digital Advertising Fraud 182
Three Ways the Tesla Board Can Mitigate Elon Musk's Tweet Damage 188
Retailers Face Radical Change … and So Should Their Boards of Directors, Part 1 191
Retailers Face Radical Change … and So Should Their Boards of Directors, Part 2 195
Wynn Resorts: 7 Tactics to Cultivate a World-Class Employment Brand 199
Machiavelli in the Boardroom 207
