Premium Members Get 10% Off and Earn Rewards Find Out More
Magnetic: The Art and Science of Engagement

Magnetic: The Art and Science of Engagement

by Anne Bergeron, Beth Tuttle
Magnetic: The Art and Science of Engagement
Add to Wishlist
ISBN-10:
1933253835
ISBN-13:
9781933253831
Pub. Date:
04/30/2013
Publisher:
Rowman & Littlefield Publishers, Inc.
ISBN-10:
1933253835
ISBN-13:
9781933253831
Pub. Date:
04/30/2013
Publisher:
Rowman & Littlefield Publishers, Inc.
Magnetic: The Art and Science of Engagement

Magnetic: The Art and Science of Engagement

by Anne Bergeron, Beth Tuttle

Overview

Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S,museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their “magnetic” quality provides a model for all types of organizations—from corporations to nonprofits—that want to maximize engagement with their customers and develop their true public service potential.

Product Details

ISBN-13: 9781933253831
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 04/30/2013
Edition description: New Edition
Pages: 224
Product dimensions: 6.50(w) x 8.90(h) x 0.60(d)

About the Author

Anne Bergeron is associate director of external affairs at the Dallas Museum of Art.



Beth Tuttle is president and chief executive officer of the Cultural Data Project.

Table of Contents

Introduction: In Search of Magnetic Museums

1. Magnetism and the Art of Engagement
2. Build Core Alignment: Philbrook Museum of Art: Aligning Through Vision and Values
3. Embrace 360 Engagement: Conner Prairie Interactive History Park: Putting Guests at the Center
4. Empower Others: Chrysler Museum of Art: Serve First. Lead Second.
5. Widen the Circle and Invite the Outside In: Children’s Museum Pittsburgh: The Power of ‘Yes’
6. Become Essential: Natural Science Center of Greensboro: Turning Outward to Meet Civic Needs
7. Build Trust through High Performance: The Franklin Institute: Righting the Ship
8. On Becoming Magnetic

Appendix A: Methodology
Appendix B: Stakeholder Interview List
Appendix C: Magnetic Museum Self-Assessment Tool
Acknowledgements
About the Authors
Index
From the B&N Reads Blog
Page 1 of

Customer Reviews