This book explains how small-business owners and managers can use
strategic planning to gain a competitive edge, earn higher profi ts, and
increase personal satisfaction. Here is the mantra for the small businessperson
that is the theme of this book: be focused, be different, and be better.
This book provides simple models and practical illustrations to guide the
small-business planning team through the basics of the strategic-planning
process. With strategic planning, you can control your destiny and guide
your business toward profi table achievement of your vision.