Breakthrough innovations are not usually expected from large companies, as they become inertial and bureaucratic as they grow. It seems that only startups are capable of change, and the only way for big businesses to stay on top is to buy active and innovative new players. Gary Pisano argues that this is not the only possible scenario. The growth of a company does not necessarily mean the end of its innovative era, and the scale of the business can be an advantage. Of course, serious work will be required, new strategies and approaches will be needed, not the same as in small business. That's what Pisano talks about: about management methods that will allow any company to maintain innovative potential.