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1 - 3 of 3 results for "Gerald Zaltman"

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Title: Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers, Author: Gerald Zaltman
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Marketing Metaphoria: What…
by Gerald Zaltman, Lindsay H. Zaltman
eBook $22.49 $29.95 Current price is $22.49, Original price is $29.95.
Title: Unlocked: Keys to Improve Your Thinking, Author: Gerald Zaltman
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Unlocked: Keys to Improve Your…
by Gerald Zaltman
Paperback $17.50
Title: How Customers Think: Essential Insights into the Mind of the Market, Author: Gerald Zaltman
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How Customers Think: Essential…
by Gerald Zaltman
Hardcover $35.00