Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

by Jacqueline Deval
Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

by Jacqueline Deval

Paperback(Updated)

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Overview

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
  • Effective networking
  • Defining a target readership
  • Creating pitches for talk shows
  • Getting media coverage
  • Utilizing the Internet and other outlets
  • Preparing for interviews and tours
  • Hiring an independent publicist
 
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.


 

Product Details

ISBN-13: 9780399534317
Publisher: Penguin Publishing Group
Publication date: 07/01/2008
Edition description: Updated
Pages: 320
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)
Age Range: 18 Years

About the Author

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

Table of Contents


Acknowledgments     vii
Introduction     ix
Prologue     1
Book Marketing Basics     8
How to Write a Marketing Plan     20
You've Submitted Your Manuscript. Now What?     61
Hire Your Own Publicist     95
Press Materials     113
The Print Publicity Campaign     128
The Publicity Tour     143
Get on The Oprah Winfrey Show     166
Media Training: How to Give a Great Interview     173
Bookstore Appearances and Speaking Engagements     187
Online Marketing     212
Set Up Your Own Publicity     248
Parting Thoughts     264
Resources: A Directory of Services for Authors and Publicists     267
Appendices
Sample Press Release     291
Sample Pitch Letter     293
Sample Media Alert     294
Sample Tour Schedule     295
Index     299

What People are Saying About This

From the Publisher

“Easily the most incisive and expert guide to book publishing ever.”
Publishers Weekly

“Everything your publisher, editor, and publicist will never tell you but you need to know.”
—M. J. Rose, co-author of Buzz Your Book

“No-nonsense, take-charge advice.”
—Nancy Lindemeyer, founding editor, Victoria magazine

“Essential.”
—Ellen Levine, editorial director, Hearst Magazines

“For authors planning to go on the road, I recommend this book highly.”
—Sharon Kelly Roth, director, public relations, Books & Co., Dayton

“Valuable advice here for both the first-time author and the seasoned pro.”
—Douglas Clegg,co- author of The Hour Before Dark and Buzz Your Book

“A treasure house of essential wisdom for any author seeking to publicize their work.”
—Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness
 

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