Table of Contents

Part 1: Thinking about CommunicationCommunicate Well and Prosper, Helen WilkieWhy Communication Matters, Jennifer MacLennanA Whole New Mind for a Flat World, Richard M. FelderFirst Flight, Andrea MacKenzieFunctional Communication: A Situational Perspective, Lloyd F. BitzerPart 2: Communicating ScienceCommunicating Science, J.S.C. McKeeAvoid the Technical Talk, Scientists Told, Stephen StraussGetting the Story, Telling the Story: The Science of Narrative, the Narrative of Science, Cheryl ForbesAdvancing Science Communication, Debbie Triese and Michael F. WeigoldCommunicating Science in the Digital Age, Richard M. HollimanNegotiating Organizational Constraints: Tactics for Technical Communicators, Marjorie Rush HovdePart 3: The Case for RhetoricAn Engineer's Rhetorical Journey: Personal Reflections, Richard T. BurtonScience and Rhetoric, Neil RyderWhat Connection Does Rhetorical Theory Have to Technical and Professional Communication?, Tania SmithClassical Rhetoric for the Engineering Student, Stephen M. HalloranAristotle's Rhetoric as a Handbook of Leadership, Jonathan ShayAre Scientists Rhetors in Disguise? An Analysis of Discursive Processes within Scientific Communities, Herbert W. SimonsPart 4: Observations on Style and EditingEffective Writing, George C. HarwellClutter, William ZinsserGetting It Together: Strategies for Writing, Jennifer MacLennanVoices to Shun: Typical Modes of Bad Writing, Joe GlaserSituational Editing: A Rhetorical Approach for the Technical Editor, Mary Fran BuehlerEscape from the Grammar Trap, Jean Hollis WeberSense and Nonsense about Grammar, Brian BauldPart 5: Perspectives on Audience and ContextMaking Them an Offer They Can't Refuse: How to Appeal to an Audience, Jeanie WillsBridging Gaps, Engineering Audiences: Understanding the Communicative Situation, Burton L. UrquhartCommunicating with Non-Technical Audiences: How Much Do They Know?, Bernadette LongoThree Tricky Relationships to an Audience, Peter ElbowWhat's Practical About Technical Writing, Carolyn R. MillerThese Minutes Took 22 Hours: The Rhetorical Situation of the Meeting, David InghamPart 6: LanguageThe Language of Science: Its Simplicity, Beauty, and Humor, Anatol RapoportDigitariat, Bill CasselmanPolitics and the English Language, George OrwellThe World of Doublespeak, William LutzBafflegab and Gobbledygook: How Canadians Use English to Rant, to Lie, to Cheat, to Cover up Truth, and to Peddle Bafflegab, Bill CasselmanGasping for Words, Arthur PlotnikWhat Do You Mean I Can't Call Myself a Software Engineer, John SpeedDisciplinarity, Identity, and the 'Profession' of Rhetoric, Jennifer MacLennanPart 7: Ethical and Political ConstraintsCommunicating Ethically, Jennifer MacLennanEthos: Character and Ethics in Technical Writing, Charles P. CampbellBetween Efficiency and Politics: Rhetoric and Ethics in Technical Writing, Cezar M. OrnatowskiDeveloping Ethical Decision-Making Skills: How Textbooks Fail Students, James GoughPart 8: Communication in a Technological SocietyThinking about Technology, George GrantMotorcar: The Mechanical Bride, Marshall McLuhanVerbal Text: Electronic Communication in the Information Age, Sigrid Kelsey and Elisabeth PanklThe Perils of PowerPoint, Thomas R. McDaniel and Kathryn N. McDanielRewind, Pause, Play, Fast-Forward, Ibrahim KhiderDriven to Distraction: How Our Multi-Channel, Multi-Tasking Society is Making It Harder for Us to Think, John LorincThe Deceiving Virtues of Technology: From the Cave of the Cyclops to Silicon Valley, Stephen L. TalbottPart 9: Reading Others: A Communication Case StudyTrouble in the Office, Jennifer MacLennanReading Eaglestone: A Corporate Psychopath, Paul ZepfDefending Eaglestone: Bad Fit or Wrongful Hire, Joe Azzopardi