Palm Springs has been a desert vacation oasis for nearly a century and remains the ultimate posh desert spa in pop culture. Film stars put Palm Springs on the map as a destination for weekend getaways. In the postwar era, it became a centerpiece for golfers and a second home for such Hollywood icons as Bob Hope and Bing Crosby. Over the years, postcards portraying Palm Springs have concentrated on its hotels, spas, golf courses, celebrities, and other aspects that have fed the national reputation of the city and its environs as a playground for the rich and famous.