It contains 133 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Customer Loyalty.

A quick look inside of some of the subjects covered: Barriers to entry Barriers to entry for firms into a market, Bunchball, Sales force management system Strategic advantages, Heijunka - Demand leveling, Toby Flenderson - Nellie, Loyalty marketing - Wunderman: direct marketing genius, Real time policy, Customer engagement, Smartphones - Customer loyalty by operating system, Business rules, Electronic cash - Hardware and software, Strategic service management, RFID - Privacy, Loyalty card - United States, Consumer neuroscience - Consumer Neuroscience Explains Brand Loyalty, Net Promoter Overview, Data mining Business, Luxury car - Premium compact segment, Point of sale - Retail industry, Customer loyalty - The service quality model, Competitor analysis - Competitor profiling, Gamification - Applications, Jennifer Government - Setting, Ridley's Family Markets - Electronic retailing innovations, Loyalty marketing - Loyalty marketing and the loyalty business model, Cruise ships - Operators and cruise lines, Brand loyalty - Construction, Web 2.0 - Usage, Community marketing - Reasons to use Community Marketing - The power of Community in Marketing, Email marketing, Dunkin Donuts - History, Customer retention - Standardization of customer service, Lexus - Service, Entry barrier - Barriers to entry for firms into a market, Medallia, Marketing management - Implementation planning, and much more...