Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition
Turn Yourself and Your Business Into a Marketing Machine!

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
  • Think, act, and communicate like a mar-keting pro.
  • Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
  • Stand out in a cluttered and overcrowded marketplace.
  • "Stir the pot" to build and maintain marketing momentum.
  • Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
  • 1014570378
    Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition
    Turn Yourself and Your Business Into a Marketing Machine!

    To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

    Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

    Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
  • Think, act, and communicate like a mar-keting pro.
  • Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
  • Stand out in a cluttered and overcrowded marketplace.
  • "Stir the pot" to build and maintain marketing momentum.
  • Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
  • 18.95 In Stock
    Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition

    Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition

    by Lauron Sonnier
    Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition

    Think Like a Marketer: What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition

    by Lauron Sonnier

    Paperback(First Edition)

    $18.95 
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    Overview

    Turn Yourself and Your Business Into a Marketing Machine!

    To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

    Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

    Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
  • Think, act, and communicate like a mar-keting pro.
  • Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
  • Stand out in a cluttered and overcrowded marketplace.
  • "Stir the pot" to build and maintain marketing momentum.
  • Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

  • Product Details

    ISBN-13: 9781601630735
    Publisher: Red Wheel/Weiser
    Publication date: 07/15/2009
    Edition description: First Edition
    Pages: 224
    Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

    About the Author

    Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.

    Table of Contents

    Introduction 11

    Phase 1 Getting Into a Marketing Mindset

    Chapter 1 Inside the Marketer's Head 17

    Chapter 2 What Smart Marketers Know 19

    Chapter 3 Marketing by Principle 23

    Phase 2 Stir the Pot

    Chapter 4 Putting Marketing in Motion 61

    Chapter 5 Stirring the Right Things 67

    Phase 3 Standing Out From the Crowd, the Clutter, and the Competition

    Chapter 6 How Do You Stand Out? 83

    Chapter 7 Getting Your Image and Identity in Sync 89

    Chapter 8 Who Are You Anyway? 97

    Chapter 9 Time to Stand Out 101

    Chapter 10 The Four Secrets to Standing Out 106

    Phase 4 Establish the Systems That Make Marketing Happen

    Chapter 11 Making Marketing Practical, Focused, and Routine 117

    Chapter 12 Marketing Opportunities Here, There, and Everywhere 122

    Chapter 13 Identify Your Common "Service Points" 128

    Chapter 14 So Many Tools to Work With 134

    Phase 5 Talk Like a Marketer

    Chapter 15 How You Say It 159

    Chapter 16 The Power of Questions 180

    Chapter 17 Writing a Killer Marketing Letter 184

    Phase 6 Keeping Marketing in Motion

    Chapter 18 Avoiding Common Marketing Mistakes 199

    Chapter 19 Maintaining a Marketing Mindset 205

    Chapter 20 Stirring the Pot When You're the Pot 210

    Chapter 21 Final Call to Action 214

    Index 217

    About the Author 223

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