Table of Contents
Prologue: We All Have a Napster Moment Ahead; Can You See Yours? 1
Introduction: My Job is to Help You See Around Corners 7
Music matters because it got there first 11
There was economics long before there were economists 16
Reading across not down 19
1 Tarzan Economics: Let's Party Like It's 1999 23
Globalisation but Not as We Know It 52
2 Paying Attention 56
We're all in Competition with Pyjamas 77
3 Drawing a Crowd 86
Emotional Contagion 93
How IMDB Serves Veganomics 111
4 Make or Buy 115
How do we know When the Price is Right? 121
Patronage and the Pickwick Papers 137
5 Self-interest v Common Good 144
6 Pivotal Thinking 175
7 Judging the State We're In 208
8 Big Data, Big Mistakes 236
The Fog of Data 242
Conclusion: Builders and Farmers 269
Let Investors Pay to Deliver You that Meal 275
Build and They Will Come 284
Specialising or Optimising 285
Quality or Quantity 286
Having the Guts to Go it Alone 286
'Communism with a Touch of Capitalism' 288
Why We Need Two Competition Authorities 288
What Matters Most is Being Measured Least 289
Conjectures and Refutations 290
Annex: Groucho Marxism Maths 297
Skyscanner Applies Marxism Maths to Scan All of the Skies 301
Bibliography 303
Documentaries and Movies 306
Acknowledgements 307
Index 313
