Archetypes in Branding: A Toolkit for Creatives and Strategists
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
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Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Archetypes in Branding: A Toolkit for Creatives and Strategists
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
45.0
In Stock
5
1
Archetypes in Branding: A Toolkit for Creatives and Strategists
128
Archetypes in Branding: A Toolkit for Creatives and Strategists
128(Spiral Bound)
$45.00
45.0
In Stock
Product Details
| ISBN-13: | 9781440308185 |
|---|---|
| Publisher: | Adams Media |
| Publication date: | 09/13/2012 |
| Pages: | 128 |
| Product dimensions: | 10.60(w) x 10.00(h) x 1.30(d) |
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