The Photojournalist's Guide to Making Money
Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
1004018800
The Photojournalist's Guide to Making Money
Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
10.99 In Stock
The Photojournalist's Guide to Making Money

The Photojournalist's Guide to Making Money

by Michael Sedge
The Photojournalist's Guide to Making Money

The Photojournalist's Guide to Making Money

by Michael Sedge

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$10.99 

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Overview

Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.

Product Details

ISBN-13: 9781621532071
Publisher: Allworth
Publication date: 11/02/2004
Sold by: SIMON & SCHUSTER
Format: eBook
Pages: 256
File size: 2 MB

About the Author

Michael H. Sedge is owner of the Strawberry Media Agency in Naples, Italy, a company that produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. He is the author of more than 2,600 articles that have appeared in publications throughout the world, the novels Death Watch and The Oracle, the screenplay The Vatican Diary, and several nonfiction books, including Ascent to Failure. He publishes the quarterly Markets Abroad newsletter, where he shares his knowledge with readers about international newspapers, magazines, and book publishers.

Table of Contents

Dedicationix
Forewordxi
1.It's More Than Photography1
Business: Seventy Percent of Success
2.The Business Image11
More Business Stuff
Banking
Taxes
Legal Considerations for Photographers
Exploring the Waters
Publishing Is Marketing
3.Marketing Basics25
The Psychology of Marketing
Where Are the Opportunities?
4.Customer Needs37
Identify a Need
What You Have to Offer
The Advertising Department
Be a Network Nut
The Client Profile
The Phone Call
Advice from a Photo Editor
5.Product Strategy71
The Market Environment
Expanding Your Services
Your Products
Your Photojournalism Career
Stories Through Images
Photo-op of the Century
6.Packaging and Distribution89
The Big Image
Offering a Complete Package
Courier Delivery
7.Customer Service/Satisfaction99
Accepting All Jobs
Ask for More
Gifts and Goodies
8.Your Marketing Plan109
Keep it Simple
5x5 Matrix Marketing Plan
Magazines, Specialization, and Advertising Clients
9.Selling Your Expertise121
What Benefit Do You Offer?
What's in a Name?
Creating Your Kit
Print Media
Where Does It Go from Here?
Print Media
18 Ways to Promote You and Your Business
10.Business Expansion151
Teaching Profits
Expanding Your Niche
Stock Agency Partnerships
11.Maximizing the Internet163
Your Web Site
Piggyback Marketing
Using a Signature
Seeking Employment on the Net
Internet Radio/TV Promotion--For a Fee
Writer Turned Photographer Turned Web Marketer
Every Picture Sells a Story
12.Make the World Your Marketplace185
10 Reasons to Go Global
Images That Travel Well
Finding Global Markets
Increasing Stock and Free Travel
13.Odds 'n' Ends195
Spoofs
Answering Machine Marketing
Tips from a Pro
Comments and Tips
More Free Tips
Client Night
Collecting What's Due
Corporate Cooperation
Don't Overlook the Obvious
A Final Word ... on Ethics
Appendix AResources for the Photojournalist211
Internet References to Associations and Organizations
Miscellaneous Net References
Books and Publications
About the Author219
Contributing Photojournalists221
Index231
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