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Marketing 4.0. Der Leitfaden für das Marketing der Zukunft
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Title: The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business / Edition 2, Author: Philip Kotler
Title: Ingredient Branding: Making the Invisible Visible / Edition 1, Author: Philip Kotler
Title: Winning At Innovation: The A-to-F Model, Author: Philip Kotler
Title: Perspectives in Marketing, Innovation and Strategy, Author: Philip Kotler

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