Robert J. Kaden has spent his entire career in market research. In 1992, he formed his own company, The Kaden Company, after founding, growing and eventually selling off the market research company Goldring & Co. He is very active on the international speaking circuit, lectures widely and writes regularly for the business press. He is author of Guerrilla Marketing Research.

Gerald Linda re-established the marketing consulting firm, Gerald Linda & Associates, in 1994. The firm provides marketing strategy, planning and research services to a mix of large, sophisticated marketers as well as smaller, entrepreneurial companies. He has written extensively and is a frequent speaker on the conference circuit.

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide. His guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. In addition to his many books, CDs, and DVDs, Jay conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association -- a marketing support system for small business.