Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)

Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)

by Tiffany Lambert
Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)

Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)

by Tiffany Lambert

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Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.


Product Details

ISBN-13: 9780910627146
Publisher: Atlantic Publishing Company FL
Publication date: 03/09/2003
Series: The Food Service Professionals Guide to Series: 365 Secrets Revealed! , #4
Pages: 144
Product dimensions: 6.00(w) x 8.00(h) x 0.90(d)
Age Range: 16 Years

Table of Contents

Introduction
1.The Power of the Press
Holiday Headlines to Heighten Your Success9
Seven Secrets to Marketing to the Mind-Set of the Media12
Cashing In on Community Contributions14
Prize Packages Worthy of the Press16
Finding, Courting and Playing the Press18
Two Ways to Make Sure the Media Bias Is on Your Side19
Season Finale Showcase20
Inviting the Press to Be a Part of Your Publicity22
In-House Promos23
Professionalizing Your Publicity with Striking Logos24
2.Promotional Basics Your Business Can't Live without
Promotional Staples27
Cultivating Camaraderie with a "Cocktail Hour" Campaign28
Meeting Their Question with an Answer29
Building Your Business with Balloons31
Driving 'Em Back Again and Again32
Have Hotels Promote Your Restaurant33
Going After Groups34
Music Makes the World Go Round36
Daily Specials that Sparkle with Delight37
Catering to Kids38
Fascination with Freebies40
Business Card Brouhaha41
Paperwork Packages to Promote Your Restaurant43
Cross-Promotional Possibilities44
Turn Your Restaurant into Tourist Central46
Promoting Your Place of Business Online48
Marketing Mechanics That Work!50
3.Daring Publicity Stunts to Jump-Start Your Business
How Daring?53
Declare War on Your Competitors54
Wacky, Off-the-Wall Promos56
Hold a Kissing Contest57
Eat Like a Cow - Don't Look Like One Promo58
Radical Reader Awards60
Let Your Customers In on Your Secret Recipes61
Position Yourself As a Promotion62
Turn Hollywood63
Play Games with Your Customers64
Have a Pajama Party65
Hold Your Own World Series66
Dance the Night Away67
4.Pampering Promotions to Pack 'Em in
Show Your Customers That You Really Care about Their Comfort69
Give the Kids Their Own Dining Area70
Monthly Spa Extravaganza71
Pay Back Those Who Always Give to the Community73
Notice New Residents73
Create a Couple-Friendly Promotion74
Beautiful Baby Bash76
Harnessing High School Bands77
Men Need Extra Attention Too78
The Birthday Club79
Let the Losers Win for a Change80
Spoil the Seniors81
Company Promotions to Cheer About81
Extra-Special-Touch Promos82
Closed-to-the-Public Special-Event Nights84
5.Word-of-Mouth Promotions to Make Your Sales Sparkle
Customer Satisfaction - Unexpected Gestures Guests Will Talk About87
Cash In on Church Organizations89
Something for Nothing90
Rake In Report-Card Revenues92
Boomerang Incentives93
Activity Stub Sensations94
Give Them a Vacation of a Lifetime95
Many People Love March Madness96
Eye and Ear Catchers96
6.Point-of-Sale Promotions
Catching Customers' Attention99
Random Promos to Keep Them on Their Toes100
Pleasantries That Will Shock and Delight Them102
Celebrate the Restaurant's Anniversary103
Get 'Em Running104
Silliness Can Be Satisfying105
Transportation Touting Methods106
7.Monthly Marketing for Promotions & Publicity
Make a Success of Monthly Marketing109
January Jamborees110
February Favorites112
March Meal Deals114
April Acclaim116
May Merriment118
June Jubilation120
July Joy121
August Activities122
September Shenanigans123
October Occasions125
November Notoriety126
December Diversions127
8.365 Days of Promotions
Want More?129
January Calendar130
February Calendar131
March Calendar132
April Calendar133
May Calendar134
June Calendar135
July Calendar136
August Calendar137
September Calendar138
October Calendar139
November Calendar140
December Calendar141
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