Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)
144Restaurant Promotion and Publicity: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 4)
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Overview
This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.
The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.
Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Product Details
ISBN-13: | 9780910627146 |
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Publisher: | Atlantic Publishing Company FL |
Publication date: | 03/09/2003 |
Series: | The Food Service Professionals Guide to Series: 365 Secrets Revealed! , #4 |
Pages: | 144 |
Product dimensions: | 6.00(w) x 8.00(h) x 0.90(d) |
Age Range: | 16 Years |
Table of Contents
Introduction | ||
1. | The Power of the Press | |
Holiday Headlines to Heighten Your Success | 9 | |
Seven Secrets to Marketing to the Mind-Set of the Media | 12 | |
Cashing In on Community Contributions | 14 | |
Prize Packages Worthy of the Press | 16 | |
Finding, Courting and Playing the Press | 18 | |
Two Ways to Make Sure the Media Bias Is on Your Side | 19 | |
Season Finale Showcase | 20 | |
Inviting the Press to Be a Part of Your Publicity | 22 | |
In-House Promos | 23 | |
Professionalizing Your Publicity with Striking Logos | 24 | |
2. | Promotional Basics Your Business Can't Live without | |
Promotional Staples | 27 | |
Cultivating Camaraderie with a "Cocktail Hour" Campaign | 28 | |
Meeting Their Question with an Answer | 29 | |
Building Your Business with Balloons | 31 | |
Driving 'Em Back Again and Again | 32 | |
Have Hotels Promote Your Restaurant | 33 | |
Going After Groups | 34 | |
Music Makes the World Go Round | 36 | |
Daily Specials that Sparkle with Delight | 37 | |
Catering to Kids | 38 | |
Fascination with Freebies | 40 | |
Business Card Brouhaha | 41 | |
Paperwork Packages to Promote Your Restaurant | 43 | |
Cross-Promotional Possibilities | 44 | |
Turn Your Restaurant into Tourist Central | 46 | |
Promoting Your Place of Business Online | 48 | |
Marketing Mechanics That Work! | 50 | |
3. | Daring Publicity Stunts to Jump-Start Your Business | |
How Daring? | 53 | |
Declare War on Your Competitors | 54 | |
Wacky, Off-the-Wall Promos | 56 | |
Hold a Kissing Contest | 57 | |
Eat Like a Cow - Don't Look Like One Promo | 58 | |
Radical Reader Awards | 60 | |
Let Your Customers In on Your Secret Recipes | 61 | |
Position Yourself As a Promotion | 62 | |
Turn Hollywood | 63 | |
Play Games with Your Customers | 64 | |
Have a Pajama Party | 65 | |
Hold Your Own World Series | 66 | |
Dance the Night Away | 67 | |
4. | Pampering Promotions to Pack 'Em in | |
Show Your Customers That You Really Care about Their Comfort | 69 | |
Give the Kids Their Own Dining Area | 70 | |
Monthly Spa Extravaganza | 71 | |
Pay Back Those Who Always Give to the Community | 73 | |
Notice New Residents | 73 | |
Create a Couple-Friendly Promotion | 74 | |
Beautiful Baby Bash | 76 | |
Harnessing High School Bands | 77 | |
Men Need Extra Attention Too | 78 | |
The Birthday Club | 79 | |
Let the Losers Win for a Change | 80 | |
Spoil the Seniors | 81 | |
Company Promotions to Cheer About | 81 | |
Extra-Special-Touch Promos | 82 | |
Closed-to-the-Public Special-Event Nights | 84 | |
5. | Word-of-Mouth Promotions to Make Your Sales Sparkle | |
Customer Satisfaction - Unexpected Gestures Guests Will Talk About | 87 | |
Cash In on Church Organizations | 89 | |
Something for Nothing | 90 | |
Rake In Report-Card Revenues | 92 | |
Boomerang Incentives | 93 | |
Activity Stub Sensations | 94 | |
Give Them a Vacation of a Lifetime | 95 | |
Many People Love March Madness | 96 | |
Eye and Ear Catchers | 96 | |
6. | Point-of-Sale Promotions | |
Catching Customers' Attention | 99 | |
Random Promos to Keep Them on Their Toes | 100 | |
Pleasantries That Will Shock and Delight Them | 102 | |
Celebrate the Restaurant's Anniversary | 103 | |
Get 'Em Running | 104 | |
Silliness Can Be Satisfying | 105 | |
Transportation Touting Methods | 106 | |
7. | Monthly Marketing for Promotions & Publicity | |
Make a Success of Monthly Marketing | 109 | |
January Jamborees | 110 | |
February Favorites | 112 | |
March Meal Deals | 114 | |
April Acclaim | 116 | |
May Merriment | 118 | |
June Jubilation | 120 | |
July Joy | 121 | |
August Activities | 122 | |
September Shenanigans | 123 | |
October Occasions | 125 | |
November Notoriety | 126 | |
December Diversions | 127 | |
8. | 365 Days of Promotions | |
Want More? | 129 | |
January Calendar | 130 | |
February Calendar | 131 | |
March Calendar | 132 | |
April Calendar | 133 | |
May Calendar | 134 | |
June Calendar | 135 | |
July Calendar | 136 | |
August Calendar | 137 | |
September Calendar | 138 | |
October Calendar | 139 | |
November Calendar | 140 | |
December Calendar | 141 |