Trademarks
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
1123436478
Trademarks
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
54.99
In Stock
5
1
Trademarks
142Trademarks
142Paperback(1st ed. 1998)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349147212 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/1998 |
Edition description: | 1st ed. 1998 |
Pages: | 142 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |
About the Author
From the B&N Reads Blog