24 year old Michael Becker, brash and naively confident, has arrived in New York convinced that he will be successful. He has a lucrative internship for the summer, an impressive graduate school program for the fall, and a plan to make a name for himself. But his plans hit a wall when the DotCom Bubble claims another victim, his father.

Stuck without funds, but still convinced he can be successful, Becker defers school for a year and searches for other options. He meets his former friend from high school, the savvy and napoleonic Preston, who convinces him that the world of film production can offer quick rewards, just in time for the following academic year.

Together with Coco, a brilliant but quirky screenwriter from Appalachian Kentucky, the three fundraise and head to Los Angeles to product an independent film. But as Becker delves further into the world of film, he finds out that the supposed glamour of the film industry is actually a mixture of false promises, anxiety, and questionable decisions, and that the rabbit hole of his venture is deeper than he could have imagined.