Image of Rich Cohen
Meet the Writers
Rich Cohen has written books that deftly explore little-known aspects of Jewish culture and heritage, including Tough Jews and The Avengers. In Sweet and Low, he takes an engaging look at the story behind the little pink packet that's become an American icon. In our interview, he talks about the importance of having a personal passion for a story. "If you stay really close to what really does interest you, then it'll be a much better story -- because it's real."