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Title: Open Innovation: The New Imperative for Creating and Profiting from Technology / Edition 1, Author: Henry William Chesbrough
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Open Innovation: The New…
by Henry William Chesbrough
Paperback $28.00
Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery
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Data-Driven Marketing: The 15…
by Mark Jeffery
Hardcover $32.00
Title: Market Intelligence / Edition 1, Author: Martin Callingham
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Market Intelligence / Edition…
by Martin Callingham
Explore Series
Paperback $37.99
Title: Quantitative Models in Marketing Research, Author: Philip Hans Franses
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Quantitative Models in…
by Philip Hans Franses, Richard Paap
Paperback $50.00
Title: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer / Edition 1, Author: Merlin Stone
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Consumer Insight: How to Use…
by Merlin Stone, Bryan Foss, Alison Bond
Explore Series
Paperback $39.99
Title: The SAGE Handbook of Grounded Theory: Paperback Edition / Edition 1, Author: Antony Bryant
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The SAGE Handbook of Grounded…
by Antony Bryant, Kathy Charmaz
Paperback $103.00
Title: Successful Business Research: Straight to the Numbers You Need - Fast! / Edition 1, Author: Planning Shop
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Successful Business Research:…
by Planning Shop, Rhonda Abrams
Paperback $29.95
Title: The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets / Edition 2, Author: Hans Hedin
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The Handbook of Market…
by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
Hardcover $65.00
Title: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1, Author: Ray Poynter
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The Handbook of Online and…
by Ray Poynter
Hardcover $70.00
Title: Researching Open Innovation In Smes, Author: Wim Vanhaverbeke
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Researching Open Innovation In…
by Wim Vanhaverbeke, Federico Frattini, Nadine Roijakkers, Muhammad Usman
Hardcover $193.00
Title: The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications / Edition 1, Author: Marc H. Meyer
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The Fast Path to Corporate…
by Marc H. Meyer
Hardcover $57.00
Title: To Kill the King: Post-Traditional Governance and Bureaucracy / Edition 1, Author: David John Farmer
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To Kill the King:…
by David John Farmer
Paperback $68.99
Title: Kids as Customers: A Handbook of Marketing to Children / Edition 258, Author: James U. McNeal
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Kids as Customers: A Handbook…
by James U. McNeal
Hardcover $86.00
Title: Customer Engagement: Contemporary issues and challenges / Edition 1, Author: Roderick J. Brodie
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Customer Engagement:…
by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Hardcover $220.00
Title: Consumer Culture Theory, Author: Domen Bajde
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Consumer Culture Theory
by Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
#20 in Series
Hardcover $127.99
Title: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers / Edition 1, Author: R. Eric Reidenbach
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Listening to the Voice of the…
by R. Eric Reidenbach
Hardcover $68.99
Title: Handbook of Research on New Product Development, Author: Peter N. Golder
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Handbook of Research on New…
by Peter N. Golder, Debanjan Mitra
Explore Series
Paperback $76.95
Title: Employing Qualitative Methods in the Private Sector / Edition 1, Author: Marilyn L. Mitchell
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Employing Qualitative Methods…
by Marilyn L. Mitchell
#45 in Series
Paperback $51.00
Title: Modern Marketing Research: Concepts, Methods, and Cases / Edition 1, Author: Fred M. Feinberg
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Modern Marketing Research:…
by Fred M. Feinberg, Thomas Kinnear, James R. Taylor
Paperback $209.95
Title: The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing / Edition 1, Author: Terry Smith
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The Roots and Uses of…
by Terry Smith
Hardcover $132.99

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