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Posted August 5, 2004
Reads Like Press Release Promotions
At first blush, you think you're getting an objective treatment of the topic of how to improve corporate reputations. Yet a close reading reveals that this is a flawed book likely to disappoint many readers seeking substance and sound argumentation. The generic, 'press release' style used by Mr. Alsop, Wall Street Journal writer, in discussing the topic of reputation burnishing reads more like a public relations piece trying to publicize a select group of companies' marketing ploys to convince a skeptical public about their goodness than the authoritative treatise one is expecting.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 10, 2004
A valuable book for any incorporated professional
It¿s too bad Martha Stewart didn¿t read this book before she wrecked her personal reputation along with her company¿s good name. Every executive and manager can benefit from ¿The 18 Immutable Laws of Corporate Reputation,¿ which offers an excellent play-by-play guide to managing corporate reputation. I found the advice very insightful and liked seeing the many lists showing which companies have earned the best reputations. I especially enjoyed the colorful details about how some companies like FedEx and Johnson & Johnson never take their eye off their valuable reputations. There are also some good behind-the-scenes details about how Merrill Lynch, Philip Morris and other companies try to improve their ailing reputations. The book will prove useful for companies both big and small. While most of the examples depict companies that are large and well known, the book also tells the stories of a small convenience-store chain that has earned an enviable reputation by treating customers like family and a regional banking company that makes its employees its reputation champions.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 22, 2004
A Great Guide on Corporate Reputation
Although business executives realize that corporate reputation is a company¿s most fragile and valuable asset, few know how to manage it well. Veteran Wall Street Journal staff writer, Ronald Alsop, explains in his timely guide how to create, protect and repair reputations. Based on solid research, real-life examples, classic and recent case studies, the author describes the do¿s and don¿ts of corporate reputation management. Each chapter constitutes a ¿law¿ of corporate reputation and what companies can do to observe those laws. This highly readable and thought-provoking book will appeal to anyone interested in establishing their good name, maintaining it and restoring it to its former luster once it has been tarnished.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.