2011: Trendspotting for the Next Decadeby Richard Laermer
A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a
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This entertaining book touches on multiple areas that will affect your life during the next decade. However, it is not set up to be a serious treatise on future trends, but a rambling ride through them. Just an alert to those who are sensitive to strong language, the expletives are not deleted here. Nonetheless, Richard Laermer writes with charm and bouncy style in this fun, somewhat informative read. getAbstract recommends it as more of a witty, light-hearted guide to the future than as a substantive business road map. While you will need to take this advice with a grain of salt, you will find some tasty morsels along the way.