Customer Reviews for

22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Average Rating 3.5
( 6 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(2)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 8 of 7 Customer Reviews
Page 1 of 1
  • Posted April 26, 2010

    Fantastic Read

    I enjoyed reading, "The 22 Immutable Laws of Branding" IMMENSELY. Branding is KING and to read about the strengths of the most visible companies that rule our brains and our purchases is interesting.

    First to market with a strong brand will certainly have the best advantage, as the author, Al Ries explains, it also etches an imprint in our minds as the "best" because it starts out with its own identity in the running game without competitors.

    STAYING BRAND STRONG.....strengthening the brand is the key as those competitors see your huge leap in the market. Al Ries gives an excellent example of how this magnificent skill has been obtained by some of the largest companies.

    If you love learning about how strong players get the marketing advantage in branding, I think you'll love this book.
    D. Hall

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 16, 2009

    Prompt service

    Great service. I would recommend this supplier to everyone

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 4, 2004

    NOTHING NEW

    Very Al Ries. Disappointing copy especially if you already own a copy of the 22 Immutable Laws of Marketing. It shows how small the author knows about Brand Management and his attempt to squeeze out the dollars from a novice's pocket.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 7, 2003

    this was ok, but could have been better

    ok, i like the title, but if you really want to know what branding is all about, a must have is 'A Branded World' by Michael Levine. not only is this an inspiring piece, Michael connects with his readers to get a true understanding of what they are reading. a must have on your bookshelves!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 19, 2003

    Insightful

    This book is a great read. Pay attention because branding is such an important concept in this day and age. I have learned a lot from this book and others like it. And as someone who is hoping to start my own business someday, these have been really helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 31, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 19, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 23, 2010

    No text was provided for this review.

Sort by: Showing 1 – 8 of 7 Customer Reviews
Page 1 of 1