Customer Reviews for

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Average Rating 3.5
( 3 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(0)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
Page 1 of 1
  • Anonymous

    Posted November 25, 2002

    Branding is Not Just About Marketing

    This book focuses solely on the marketing strategy involved in building a brand. However, those of us who are familiar with brand initiatives know that the most difficult part is internal IMPLEMENTATION. This book does not focus on the implementation or organizational change necessary for a successful brand initiative. How do you make sure that all of your employees are on the same track? When your advertising offers one thing, but your employees deliver something else, how do you resolve that conflict? This book fails to answer these fundamental problems.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2001

    an inspiration

    i am an employee of a large company in india and must say that this book has given me the divine inspiration to start my own business as soon as possible. the confidence and the conviction that this book provides with its very realistic and accurate observations and insights makes it a must read. though at some points, the book tends to make radical observations which do surprise you at times, considering that all success does not depend on a strategy,and more on its implementation, with regard to timing and other situations, which cannot be ignored. yet, it is a most truthful book, and for those who would love to be on top of a successful business should read it and consider it very seriously.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 24, 2001

    Like a bomb for your brain!

    I read this book in one night while visiting my sister in the hospital. It was a very exciting experience, I had butterflies in my stomach the whole time. I gave it to my business partner, and in a matter of days, we had refocused our web-based business, and started on the correct path again. It's easy in business to start thinking about what else you can sell your customers, and how to reach a bigger crowd. Both of these are mistakes, I believe. Amazon is an absolutely perfect example. Amazon=books. All the other stuff they're hawking just makes them harder to define, and therefore less powerful in the customer's mind. The guy who wrote the previous review obviously is confusing several concepts (and he's practically impossible to understand!). I've read 'The Fifth Discipline' too, and while it's interesting, it really doesn't say much of anything. IF YOU OWN A BUSINESS, READ THIS BOOK, THEN READ IT AGAIN!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 3 Customer Reviews
Page 1 of 1