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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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  • Anonymous

    Posted September 27, 2007

    Trout and Ries write the laws on marketing

    Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 ¿laws¿ that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can¿t ignore the law.

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  • Anonymous

    Posted May 15, 2007

    'Great Place to start for the beginner'.

    This book was fun to read. It is straight to the point, a quick read, easy to follow and written for the novice or expert with lots of meaningful contents, great ideas and examples. It is not a book that will leave you confused, it will leave you with a full understanding of what it takes to be successful in marketing. This book is not going to turn you into a marketing guru over night. 'Marketing situations are subject to a zillion of circumstances' as Alexander Repiev puts it. This is just a primer on the subject. However, this book's concept is very faddish. It is very contradictory and deceptive as some of the laws depict, but by the time most people realize it they would have already spent their money on the book.

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