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Posted April 25, 2014
The book ¿All Marketers are Liars¿ (then switched to All Markete
The book “All Marketers are Liars” (then switched to All Marketers Tell Stories) is a 200-page book written by the Marketing Guru, Seth Godin. The book basically discusses how to become successful in marketing by telling an authentic story about whatever you want to promote. He explains how to create a successful story by breaking up the process into five steps which are the five main chapters of the book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
The five steps that Godin discusses are first stated in the beginning of the book, are the titles for most of the chapters in the book, and each step is respectively repeated at the end of a chapter after it has been explained. Needless to say, these steps are the main focus of the book. The steps are: Their Worldview and Frames Got There before You Did, People Only Notice the New and Then Make a Guess, First Impressions Start the Story, Great Marketers Tell Stories We Believe, and Marketers with Authenticity Thrive.
Godin uses real life scenarios of all types- from picking the right car, to experiences in coffee shops, to how companies have failed and succeeded in the past- to help prove each of his points discussed in the book. His purpose in implementing a wide variety of different scenarios was to make the content relatable for all audiences. He also attempts to do this by stating this, “(Note: when I write company, feel free to insert church, nonprofit, campaign, PTA, job seeker or whatever other entity is relevant to you. We all tell stories, every day, and this book is about your story too.)”.
Personally, I found this book to be an easy read and a success at what it set out to do. It was very straight forward and even though I am not a marketer for a big company, I found it to be very helpful in teaching me how to market myself, seeing why certain types of marketing are successful, and realizing why I choose some of the products that I use over other products. It is very informative I would recommend this book to anyone no matter their age nor occupation.
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Posted January 6, 2010
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