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33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (Networking Technology: Security Series)

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  • Posted February 23, 2010

    Waste of time and money

    This book is a collection of stories about what people did to create social networks, get recognition and make money. There is not a single creative, original thought from the author about how to develop a social network presence, what steps to take, etc. For someone who seems to be consulting in the field, she is extremely general and high-level. This feels like a book that was written just to say "I wrote a book". When I looked at the reviews / endorsements in the back cover after I finished reading it, I thought I must have been reading a different book. If you are looking for a book that is going to describe you the way to build a presence on the web, don't waste your time and money on this one.

    1 out of 1 people found this review helpful.

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  • Posted July 2, 2009

    more from this reviewer

    Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses

    I enjoyed it immensely. It was easy to read, so well written, and gave such great examples of people who have been successful with social networking that it inspired me to join a couple of networking sites myself! (Join me on Facebook and LinkedIn!)

    Her examples of the ways that LinkedIn, Facebook, MySpace and other online networking sites are changing business were a real eye opener for me. It made it so clear that social networking is the wave of the future. It's not just something "for the kids." I found myself recognizing the immense power and innovation prevalent in these new ways of communicating, deepening relationships, and remaining visible to those who are most interested in the services and products we have to offer.

    One well-known example Powell presents is the Obama campaign. Due to the power of social networking and their move to keep their donors and potential donors updated and engaged, Obama's campaign was the first to raise an incredible amount of money mainly from small donations. That story is compelling and interesting, but isn't one that I related to as much as some of the other tales of amazing success in small business.

    My favorite example is the strategy employed by Gary Vaynerchuk, whose inspiring accomplishments in positioning himself as a wine authority and promoting his family's New Jersey wine store are legendary in the social marketing world. Reading about how he transformed their wine business from 4 million dollars to 45 million dollars in revenue and carried his online popularity into the offline media world was fascinating!

    Those who don't embrace these fabulous tools will miss the boat! Powell has convinced me - and many others - that social networking is the latest, hottest trend and one that business people simply can't ignore. This book is for everyone and I encourage you to get your hands on a copy. Your future business success may depend on it.

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  • Posted June 1, 2009

    more from this reviewer

    Savvy guide to social networks

    If your idea of forming a social network is still working the crowd at a cocktail party, drink up and join the 21st century. As any digitally literate teenager can confirm, online social networks are today's worldwide meet-and-mingle zones. Will joining a social network help you professionally or personally? Could it hurt you in any way? Which networks should you join? How should you use them? Social network guru Juliette Powell answers these questions and some that are more sophisticated in her savvy new book. She discusses LinkedIn, which she cites as the best social network for business people. She closely examines Facebook and MySpace, the most popular personal social networks. She explains the pluses and minuses of joining social networks, and provides useful tips on their protocols and customs. If you aren't yet at home in the online world of social networks, getAbstract recommends Powell's book as an excellent basic travel guide.

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    Posted July 23, 2010

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    Posted December 1, 2010

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    Posted April 25, 2012

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