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60-Minute Brand Strategist

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  • Anonymous

    Posted August 13, 2003

    Be a Brand Guru in a little more than 60 minutes

    I was very motivated to read Idris' latest book on how to be a brand strategist. I am in the midst of re-branding a service-related company, and wanted to hear what he had to say about overcoming the information and advertising overload that washes over us every hour of every day. I was able to read this little gem in one sitting, and came away with a head full of ideas about how to make my company noticed. Idirs did an effective job of setting the concept of the book in the context of a rapidly changing marketplace in which it is no longer sufficient to have a brand. One need to looke at how brand meaning is created. I am sharing with colleagues at work and with clients.

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